The Underrated Tool In Your Marketing Toolbox That You Probably Don’t Know About

And One Of The Biggest Gamechangers of 2020 For Me

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How Does Reading Help My Marketing?

Since it was the most prevalent theme of going through all of the writing and writing-centric MasterClass as well as being a big “ah-ha” from 2020, I get asked this fairly often.

But it also will likely yield one of the biggest returns on investment because it addresses one of the majority of marketer’s and vast majority of fitness professional’s marketing gaps - Being able to write.

There is always something to be said about not ignoring strengths in order to work on weaknesses, but there is no argument that addressing the biggest gaps and weakest links yield great returns.

Writing To Improve Marketing

If writing isn’t an above average skillset one commands, a lot of the things that are “more formal” marketing are infinitely more challenging, if even possible.

But with the rise of content marketing as the foundation that all other marketing sits atop, it correlates to it all.

Better writing gets you more engaging content. More engaging content gets you an audience who knows, likes, and trusts you and your brand. With that audience, marketing goes from kind of complicated with a lot of moving parts to far, far simpler.

Why Reading For Writing

What is the most universally recommended thing when it comes to writers or experts on writing in regard to how to become a better writer?

Stephen King — ‘On Writing’

‘Malcolm Gladwell Teaches Writing’ MasterClass

‘Aaron Sorkin Teaches Screenwriting’ MasterClass

‘RL Stine Teaches Writing For Young Audiences’ MasterClass

‘Dan Brown Teaches Writing Thrillers’ MasterClass

‘Billy Collins Teaches Reading and Writing Poetry’ MasterClass

Why Fiction Specifically?

Being Effective Subconsciously

There is no coincidence that the people who are inclined towards or “have a knack” for writing also have a history of reading fiction.

When you read and read often, you are able to subconsciously follow the rules of writing and writing well without realizing you are doing it. It gives you the ability for it to come naturally to you.

A perfect example of the “osmosis” RL Stine mentioned. Which is huge.

Creativity

I don’t know about you, but “being creative” is not a skill I was naturally imparted. Unless you count coloring as creative. I’m a decent color-er…

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“I get it, but I don’t have time to read…”

This invariably comes up in conversations and I get it. We are all busy, I know. It’s an excuse for some, but a genuine obstacle for others.

Blending It Into The Gaps

In “On Writing”, Stephen King talks about how he doesn’t go anywhere without a book and reads it whenever he has a spare minute.

I always read in the recess and the repose.

Reading in the gaps where we typically are either doing nothing, something mindless, and/or scrolling social media adds no time but adds up reading.

Building a Habit Around It

Every night as part of my bedtime routine, I read for 30 minutes in bed. Sometimes if the tornado wrecking balls that are my children have gone to sleep before those 30 minutes, I will often read some for more time before getting in bed for that 30.

And an answer no one likes to hear…

With the initial caveat that this is no knock or judgment on watching TV, Netflix, etc. You do you, boo boo.

Just Doing Things You Enjoy

Also worth noting that reading and consuming continuing education are for the most part for me, two of my versions of self-care and renewal strategies.

Dad of 3 under 4. Gym owner. Digital Marketing Agency owner. Continuing Education Nerdy Nerd. Helping the helpers.

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